Posters & film-making for a social media campaign
During the lockdown, KCCP came together with other community groups to develop a social media campaign on the dangers of drugs and drug culture. The aim of the campaign was to let young people know of the services and information available, should they need support. The group was facilitated by Northside Partnership.
KCCP ‘s Reach Out Programme took part in online discussions and produced several posters for the campaign. They are as follows;
1. Stronger Than You Think – Change your life through education and physical fitness.
2. A Way Out – Although it mightn’t feel like it, to show that there is a way out from drug debt intimidation and addiction.
3. Game Over – Appealing to gamers to look at their addiction and the difference between online life and real life.
4. The Last Selfie – Reminding those who use social media and aspire to a certain way of life of the consequences of choosing that path.
The campaign got off to a great start with the publication on facebook of the ‘Scream’ poster advertising local services. Within days the poster had generated over 12,000 hits on Facebook.
Two of the Reach Out participants then went on to take the poster ideas and make a short film of their own.
Title of Video: Life’s a Beach